A number of research studies have shown an effective Communication Strategy can mean the difference between the success & failure of an organization. Having a strategic plan can help organizations develop a loyal client base, create a positive presence in the media, instill a sense of pride among employees, and improve the overall productivity of the workforce. It also ensures everyone involved has adequate and up-to-date information to perform their duties.
As the variety of digital platforms increase and becomes more accessible, the risk of misinformation and wasted resources also increase. Developing a clear strategy can help control perceptions & result in a solid ROI.
Creating the right communiqué is not always easy– where does one start? And how can one judge what is effective? The 6 pillars shared below will help to construct a strategic communication plan.
