India Art Fair, New Delhi — Manager, External Relations & Outreach
OCTOBER 2019 – MARCH 2020
- Managed and updated the CRM database as well as all client communication, and proposed strategy to optimize their CRM software
- Carried out targeted public relations activities to increase Brand goodwill by identifying the audience, executing all client communication, and managing vendor negotiations
- Developed a robust programme of events and activities surrounding the fair for different client groups and various stakeholders
- Managed the top tier of VIP visitors to the fair and planned customized interactions and itineraries for them including four international museum groups
DAG, New Delhi — Sr. Manager – Client Services
MARCH 2018 – SEPTEMBER 2019
- Planned & executed all client communication for marketing campaigns & events
- Developed segmentation strategy & client experience for each segment to maximize customer lifetime value, resulting in more repeat business
- Worked closely with graphic designers & content editors on website optimization, digital marketing campaigns, and newsletters
- Co-ordinated special projects by assessing requirements, planning & meeting schedules, collating & sharing information within the organization
NIRAV MODI, New Delhi —Learning Services & Clienteling Manager
AUGUST 2016 – FEBRUARY 2018
Assistant Boutique Manager – MARCH 2014 – JULY 2016
- Worked closely with the marketing department to develop & execute bespoke campaigns to drive brand exposure and sales
- Analyzed selling patterns & competencies of the sales teams and provided future sales/ business development opportunities based on insights from sales & CRM data
- Prepared and audited training manuals, policies, and training material across all retail and retail support functions in tandem with E&Y
GUCCI, New Delhi — Sales Associate
DECEMBER 2011 – FEBRUARY 2014
- Demonstrated sales leadership by playing an active role on the sales floor as well as motivating team members to achieve store targets
- Handled product & procedure training of all new team members
- Ensured the implementation and development of CRM initiatives to develop a client network for the store